Message from the President

First off, I would like to offer my deepest sympathies to everyone affected by the 2024 Noto Peninsula Earthquake. I offer my heartfelt prayers for a fast recovery for the affected areas and the health of everyone affected. In this situation requiring long-term support, the AMUSE Group will continue to consider what we can do to help and take action.

During the three years of the COVID-19 pandemic, the AMUSE Group pursued a variety of initiatives aimed at revitalizing the entertainment industry and further strengthening our management foundation. While focusing mainly on maximizing the talent of our artists, we will continue to take on challenges in a range of fields, including discovering and developing new artists, developing IP, and developing services combining technology and entertainment.

　

AMUSE's core belief is in a venture spirit of working on new things constantly. This is a spirit of taking on challenges that deciphers the current mood and customer mindset while creating new, unprecedented paths, and it is the ability to continue redefining oneself without fear of change. Having thus far supported our growth, I believe that these two driving forces will demonstrate further strength in the entertainment industry with its rapidly accelerating changes in the business environment.

To craft a new path for growth as we head towards our 50th anniversary, we set global as a focused guideline in our Medium-Term Management Plan announced in June 2023 and declared our goal of becoming a production house that works together with every talent and takes on challenges globally. Understanding our social mission to go beyond borders to further share the wonderful culture of Japan with the world, artists and employees alike will come together and press on toward our goals.

It goes without saying that efficiency and profitability are important indicators of a company's growth. Keeping ourselves from getting caught up in this alone, we will continue to pursue creative activities with a focus on inspiring and impressive moments which are unique to AMUSE. We have offered many concerts and works globally, believing that results will surely follow if we place people's emotions first and continue to focus on the hearts of artists, customers, and the public.

Our refined company culture is linked directly to the uncompromising production of each employee. Seeing our customers delighted and amazed by something beyond their imagination inspires us to do even further next time. Playing this game of loyal catch with customers for half a century has formed AMUSE's skills as a producer. This being our greatest weapon, I hope the next five years will produce solid results not only with our artists but also in the development of IP, film, and other new fields.

Due to an increase in the number of content creators and the effects of globalization today, there is far more content available than can be consumed. As competition is fierce, the content itself is consumed quickly, and in addition to being unmemorable to customers, the vast amount of content tends to wear out the hearts and minds of them. I believe that only the companies that can create works on their own that stir people's hearts and leave a lasting impression will be able to survive through the times ahead. In October 2023, The Far Eastern TV Entertainment, Inc., a video production company, joined the AMUSE Group. The Far Eastern TV Entertainment has a wealth of experience and production abilities, and AMUSE possesses diverse artists and skills as producers. Combining the strengths of both companies and making use of our combined global network will increase the quality and quantity of Amuse-branded content that we hold the rights to. Please be on the lookout for content produced by both companies in the future.

Important to the pursuit of a global strategy is the spirit and consideration continuously passed down in Japan, which presents itself as an attitude of humility and diligence. I believe that the spirit of imitation and transformation is our means of inspiring the hearts of people worldwide. This spirit flexibly takes in the wonderful music and culture from abroad and transforms it into something uniquely Japanese.

In 2023, BABYMETAL held a world tour, reaching 240,000 people from 25 different countries. There is another approach, that of taking globally popular anime and other Japanese culture to the world. However, BABYMETAL has continued to evolve new ideas based on its respect for Western heavy metal culture and pride in Japanese culture. Through the efforts of artists and staff who worked steadily overseas for many years, this world tour was a success. A broad range of artists across different generations and genres continue to expand their circle of activities every day at AMUSE. Utilizing the knowledge and experience we have gained over the years and further strengthening the foundations of our overseas locations and network, we will create an environment where artists can achieve success in Japan and abroad.

The most important resource in the AMUSE Group is our people. No matter how much AI and technology evolve in future times, only humans can inspire their heart. While it is important to incorporate technological innovations actively, I hope we can prevent ourselves from ceasing to think and from becoming subservient to technology while also allocating more effort to human investment and work environment improvements that will lead to intrinsic growth for artists and employees.

The world moves in much different ways now because of the pandemic. Remote work and online meetings have taken root, and the world has become a convenient place where we can work and exchange words freely without meeting others in person. However, because there are now relatively fewer opportunities to meet directly, it feels as though our chances of establishing emotional bonds with others have also decreased.

Amuse Village, our new head office, is a place to form emotional bonds with artists and employees while also being a base of businesses in Yamanashi. We will continue to create inspiring and impressive moments that resonate with people worldwide, focusing more on our uniqueness and what only we can do.

Please look forward to the new challenges that AMUSE will tackle in the future.