Privacy Policy

1. The Company obtains personal information of its customers and specific personal information, etc. (meaning individual numbers (having the meaning defined in Article 2, paragraph (5) of the Act on Use in Administrative Procedures of Numbers to Identify Specific Individuals (the "Individual Number Act") and specific personal information (having the meaning defined in Article 2, paragraph (8) of the Individual Number Act, hereinafter the same) through lawful and fair means by clearly indicating the purpose of use of that information in advance; provided, however, that if the purpose of use of any personal information is clear from the circumstances of the provision of the information by the customer to the Company, the Company may omit indicating the purpose of use assuming that the customer has given his or her consent. The Company obtains the following types of personal information with respect to its customers. The Company might record the contents of calls or conversations with its customers.
   1. Information provided by customers to the Company (including customer names, professional names, pen names, handle names, nicknames, email addresses (regardless of whether that is registered as an A!-ID (meaning a service that allows a customer to specify an email address as specific information to identify him or her when using the Company's designated service and the customer's designated email address), account information such as a messenger application ID, date of birth, physical appearance (whether in a photograph or video), voice, biography, gender (including whether a person's gender is identified and information about gender identity), occupation, place of employment, family structure, legal representative of another person and other attributes, country of residence, address, residence, postal code, identification documents, etc.)
   2. Information regarding customer behavior on the Company's websites and applications (collectively, the "Websites") (including access history, login history, browsing history, search history, purchase history, and ticket reservation history)
   3. Status of customer use of services provided by the Company (including visits to event venues, purchases of goods or services, inquiry history, and inquiry contents)
   4. Information regarding the exercise of rights and performance of obligations of shareholders in accordance with the Companies Act and other applicable laws and regulations and the articles of incorporation and other applicable rules and regulations of the Company
   5. Information regarding the exercise of rights and performance of obligations of artists under agreements with the Company
2. With respect to sensitive personal information, the Company will obtain that information with the customer's prior consent unless the customer has provided that information to the Company and the Company will use that information in accordance with this Privacy Policy.
3. The Company will use specific personal information, etc. obtained in accordance with laws and regulations only within the scope of the purposes of use stipulated by laws and regulations such as for the preparation of legal documents. The Company will not obtain (unless the customer has provided that information to the Company), use, or provide to a third party specific personal information, etc. for a purpose other than the purposes of use stipulated by laws and regulations.
4. When obtaining the personal information of any customer who is under 16 years of age, the Company will follow the procedures prescribed by applicable laws and regulations such as obtaining the consent of that customer's legal representative. The Company does not collect or store the personal information of customers residing in the European Economic Area (EEA), the United Kingdom, the United States, or the People's Republic of China whom it knows to be under 16 years of age; provided, however, that if the Company becomes aware that it has unintentionally obtained the personal information of a customer under 16 years of age who resides in one of those regions or countries, it will take appropriate measures including immediately deleting that personal information.
5. The registration of personal information by the customer might be a condition for use for some Websites of the Company that require membership registration.
6. The Company will retain the personal information of each customer for a set retention period or until the customer requests that that information be deleted; provided, however, that if a shorter period is specified by applicable laws and regulations, that period will apply and the Company will comply with laws and regulations with respect to specific personal information, etc.

(1) Personal information obtained and managed by the Company (including personal information that was managed before the enforcement of the Personal Information Protection Act, hereinafter the same) is used to the extent necessary to achieve the following purposes and will not be used for any other purpose without the consent of the relevant customer or unless permitted under a law or regulation. Further, the Company might provide personal data to the extent necessary to a subcontractor when delegating services to an outside party to achieve the following purposes. In that case, the Company will conduct necessary and appropriate monitoring to ensure the secure management of that personal data including executing an agreement with any such subcontractor with respect to the handling of personal data.

(i) Purpose of Use of Customer Personal Information

(a) Applying for and using the Company's goods or services (including reserving, purchasing, or shipping artist goods or tickets for events or performances by artists, confirming customers' identities, making refunds or making other payments, joining fan clubs or other services, distributing or viewing videos or other content, providing benefits, or sending prizes)
(b) Providing information about the Company's goods and services (including providing information about new films produced or distributed by the Company, information about events, information about goods and services of associated companies of the Company, and information about surveys and the results of those surveys, and also analyzing customers' transaction records and browsing histories of the Websites and other information properly obtained by the Company from its associated companies in accordance with laws and regulations, and delivering advertisements related to goods or services that meet the needs of customers)
(c) Providing, analyzing, improving, or developing the Company's goods or services (including conducting market research and establishing new services)
(d) Conducting auditions (including applying for auditions, being contacted by the Company, and applying for contracts with the Company)
(e) Conducting recruitment activities
(f) Customer administration
(g) Responding to, investigating, and answering inquiries from customers
(h) Exercising rights and performing obligations under agreements with customers or laws and regulations or handling the cancellation of any such agreement (including administrative tasks related to payment requests, refunds, payments and managing transactions, etc. after the cancellation of an agreement)
(i) Otherwise ensuring the appropriate and smooth performance of transactions with customers
(j) If all or some of the handling of personal information is delegated by a third party such as another business operator, properly performing those delegated services
(k) Performing obligations, responding to requests, or resolving disputes (including cases in which the Company acts as an intermediary to the extent reasonably required under socially accepted norms to compensate for or recover losses incurred by a customer in connection with a dispute between that customer and another customer or a third party) or exercising the Company's rights under laws and regulations

(ii) Purpose of Use of Personal Information of Shareholders (in addition to the preceding item)

Managing information regarding the Company's shareholders such as exercising the Company's rights and performing its obligations under the Companies Act and other applicable laws and regulations and the articles of incorporation and other applicable rules and regulations of the Company, recording and managing the operation of shareholders meetings, providing benefits from the Company to its shareholders, and preparing data under laws and regulations

-End-

(2) The Company might jointly use personal data with its associated companies (See "Corporate Profile".) under Article 27, paragraph (5), item (iii) of the Personal Information Protection Act. The personal data to be jointly used is listed in each item of (1) of Section 1 (Obtaining Personal Information and Retention Period of Personal Information) and the purposes for which that personal data will be jointly use are listed in (1) of Section 2 (Use of Personal Information). The person responsible for the management of that personal data is the same as the person responsible for the management of personal information and specific personal information described in Section 4 (Management of Personal Information and Specific Personal Information).

To ensure the accuracy and security of the personal information and specific personal information of its customers, the Company will endeavor to keep personal information and specific personal information accurate and up to date, take appropriate security measures against unauthorized access and computer viruses and implement safety countermeasures in its management organizational framework, and endeavor to prevent any unauthorized access, divulgence, loss, theft, falsification, etc. of personal information or specific personal information. Further, the Company will provide internal training to its employees with respect to the appropriate handling of the personal information of its customers. The manager of personal information and specific personal information, etc. in the Company is as follows.

The Company might use cookies, device fingerprints, or similar technologies (collectively,"Cookies") to provide convenient services to customers who visit a Website of the Company. The purpose of using Cookies is to enable basic functions of the Websites such as allowing customers to securely login, recognizing customers' desktop and terminal devices when they revisit a Website of the Company, providing more convenient services, and providing advertisements that might be highly interesting to customers. That also allows the Company to collect and analyze information on the usage of its Websites and to improve its Websites and services. If Cookies are linked to personal information (including where they can be easily matched), they will be treated as personal information.

(i) Function of Cookies

Cookies are small pieces of information that are sent from a web server to the customer's browser and that information might be stored as a file on the customer's disk for the purpose of enabling the effective use of the Websites, personalization, and improving the Company's Websites and services. By using cookies, it is possible to identify a device that is used by a customer, but it is not possible to identify an individual customer unless the customer enters personal information on a Website of the Company. (Cookies themselves do not contain any information from which an individual can be identified.) Further, information that has been compiled after the statistical processing of information obtained through the use of cookies might be publicized, but that does not contain any information from which a specific customer could be identified.

(ii) Purpose of Use of Cookies

The Company does not use Cookies for any purpose other than those listed above. The Company's advertisements are distributed to customers' devices by third parties such as advertisement distribution companies through the use of Cookies by the Company. Information in Cookies and services analogous thereto obtained by third parties such as advertisement distribution companies shall be handled in accordance with privacy policies of such third parties. If it is anticipated that personal data will be obtained by a third-party recipient, the Company will provide personal related information in Cookies to a third party only if it has confirmed that the recipient has obtained the consent of the customer in advance or the handling of personal related information to achieve the purpose of use is delegated to a contractor that is properly monitored by the Company, and the Company will obtain the prior consent of the customer if it obtains from a third party personal related information as personal data.

(iii) Declining Cookies (Opting Out)

A customer may decline cookies (opt out) by a simple operation. By "opting out," a customer is able to prevent having information concerning him or her associated to a specified browser. By doing that, it is possible for the customer to decline (opt out) of cookies used to distribute the Company's ads without deleting or modifying other cookies associated with the browser being used by the customer. If cookies from the Company are not required, please decline (opt out) of the cookies by using the setting of the browser being used. Specifically, please refer to Google's Policies and Terms for information on how data is collected and processed by access analysis tools (which are widely used in the Company's Websites as well as in other sites).

(a) To decline (opt out) the cookies equipped with browsers, please adjust the setting to decline (opt out) the cookies in each of the following browsers.

• Google Chrome
• Microsoft Edge
• Safari (iPhone, iPad)
• Apple Safari (Mac)
• Mozilla Firefox

(b) Please see below for information on cookies and how to decline (opt out) the cookies used by the tools used for the following purposes in the provision the Company's services (including A!-ID, A!SMART, fan clubs, LIVESHIP, Amuse+, NUMA and kasanari).

• Google Analytics (Analysis)
• activecore(Analysis)
• Google(Advertisement)
• Yahoo! (Advertisement)
• Microsoft (Advertisement)
• Facebook (Advertisement)
• X(formerly known as "Twitter") (Advertisement)

Pursuant to the General Data Protection Regulation 2016/679 (hereinafter referred to as GDPR) and the Data Protection Act 2018 in the United Kingdom and/or other applicable data protection and privacy laws (whether national or international) in the European Economic Area (hereinafter referred to as EEA) and/or the United Kingdom (hereinafter referred to as UK) (collectively referred to as Data Protection Laws), we explain how we process personal data of residents in EEA or United Kingdom. If there is any conflict between this Section and the previous Sections, this Section prevails for residents in EEA and UK.

1. We are the data controller as defined in the GDPR for processing of your personal data in this Privacy Policy.
2. Pursuant to Data Protection Laws, we process your personal data including the categories of personal data described in Section 1 'Obtaining Personal Information and Retention Period of Personal Information' (1) (i) to (v) to the extent necessary for the following purposes based on the following legal bases.

   Purposes	Legal Bases
   (i) To provide you with our products and services	Necessary for the performance of a contract with you or in order to take steps at your request prior to entering into a contract
   (ii) To provide you with the information related to our products and services	Your consent
   (iii) To provide, analyze, improve and develop our products and services	Necessary for the performance of a contract with you or in order to take steps at your request prior to entering into a contract Necessary for our legitimate interests: provision, analysis, improvement and development of our products and services
   (iv) To manage customers	Necessary for our legitimate interests: proper customer management
   (v) To respond to, investigate and answer to your inquiries.	Necessary for our legitimate interests:proper response to, investigation of and answer to your inquiries
   (vi) To exercise our rights or perform our obligations under the contracts with you or the applicable laws and handling any residual matters after the termination of contracts with you	Necessary for the performance of a contract with you or in order to take steps at your request prior to entering into a contract Necessary for our legitimate interests: properly handling any residual matters after termination of contracts with you
   (vii) In addition to those listed above, to ensure the proper and smooth provision of our products and services with you	Necessary for our legitimate interests: proper and smooth provision of our products and services with you
   (viii) To comply with legal obligations or requirements, to resolve disputes (including the cases where we act as an intermediary to the extent reasonably required under the social norms to redress or recover your damages in connection with a dispute between you and a third party) and exercise our legal rights	Necessary for compliance with legal obligations Necessary for our legitimate interests: demonstration, establishment of evidence and defense of our legal rights and interests
   (ix) To maintain and update functionality of our services	Necessary for our legitimate interests: fraud detection, security protection, and updating functionality, etc.
   (x) To analyze your usage of your use of our services	Necessary for our legitimate interests: analysis of your use of our services Your consent
   (xi) To conduct campaigns and deliver advertisements including to provide behavioral advertising	Your consent
   (xii) To display personalized contents on our websites	Your consent

   Where we process your personal data based on your consent, you can at any time withdraw your consent.
3. When we collect personal data of a child under the age of 16 in connection with the provision of our online services including those on websites and mobile applications, we will take appropriate measures pursuant to the applicable laws such as obtaining a consent from your parent or your legal representative thereto.
4. When we collect personal data defined as sensitive data under Data Protection Laws, we will take appropriate measures pursuant to the applicable laws such as obtaining your explicit consent.
5. We will retain your personal data for the period of time to the extent necessary for the purposes described in this Section 8 (2) above or required by the applicable laws.
6. We may disclose your personal data in so far as may be necessary for the purposes described in this Section 8 (2) above to the following recipients.
   
   1. Our service providers; or
   2. Government agencies, etc. to which we are required to disclose your personal data under the applicable laws.
   Where such recipients are "processors" in the meaning of Data Protection Laws, we make sure that such processors have in place appropriate data protection measures by virtue of data processing contracts executed by such processors and us in compliance with Data Protection Laws.
7. You have the following legal rights set out in Data Protection Laws.
   1. Withdrawal of consent: You can at any time withdraw your consent previously given to our processing of your personal data;
   2. Right of access: You have the rights to request us for copies of your personal data we hold and to request us to disclose the certain details of our processing of your personal data;
   3. Right to rectification: You have the right to request us to correct any of your personal data we hold which you believe is inaccurate. You also have the right to request us to complete your personal data we hold which you believe is incomplete;
   4. Right to erasure: You have the right to request us to erase your personal data held by us provided that certain conditions of Data Protection Laws are met;
   5. Right to restriction of processing: You have the right to request us to restrict our processing of your personal data, under certain conditions of Data Protection Laws;
   6. Right to data portability: You have the right to request us to obtain your personal data in a structured, commonly used, and computer-readable format and have the right to request us to transmit those data to another controller under certain conditions of Data Protection Laws; and
   7. Right to object: You have the right to object to our processing of your personal data based on our legitimate interests or for our direct marketing purposes.
8. When a transfer of your personal data constitutes cross border transfer under Data Protection Laws, we comply with all requirements under Data Protection Laws. In such cases, we rely on one of the following appropriate safeguards.
   1. adequate decisions made by the European Commission or the UK government;
   2. Standard Contractual Clauses (SCCs) adopted by the European Commission; or
   3. International Data Transfer Agreement (IDTA) or the International Data Transfer Addendum to the European Commission's SCCs approved by the UK Parliament.
9. You can lodge complaints about our way of processing your personal data with a data protection supervisory authority that has a jurisdiction over the region where you reside.
   1. For EEA residents：https://edpb.europa.eu/about-edpb/about-edpb/members_en
   2. For UK residents：https://ico.org.uk/
10. We have appointed DataRep as our data protection agent. If you would like to exercise any of the rights described under Section 8(7), or if you have any inquiries about your rights, please contact us:
    1. if by email, email to [email protected]. Please title your email "Amuse Inc.";
    2. if at their inquiry form, inquire at https://www.datarep.com/data-request and fill in necessary information; or
    3. if by postal mail, please mail to one or more of the following addresses:

    Country	Address
    Austria	DataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
    Belgium	DataRep, Place de L'Université 16, Louvain-La-Neuve, Waals Brabant, 1348, Belgium
    Bulgaria	DataRep, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria
    Croatia	DataRep, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia
    Cyprus	DataRep, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus
    Czech Republic	DataRep, Platan Office, 28. Října 205/45, Floor 3&4, Ostrava, 70200, Czech Republic
    Denmark	DataRep, Lautruphøj 1-3, Ballerup, 2750, Denmark
    Estonia	DataRep, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia
    Finland	DataRep, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland
    France	DataRep, 72 rue de Lessard, Rouen, 76100, France
    Germany	DataRep, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany
    Greece	DataRep, 24 Lagoumitzi str, Athens, 17671, Greece
    Hungary	DataRep, President Centre, Kálmán Imre utca 1, Budapest, 1054, Hungary
    Iceland	DataRep, Kalkofnsvegur 2, 3rd Floor, 101 Reykjavík, Iceland
    Ireland	DataRep, The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland
    Italy	DataRep, Viale Giorgio Ribotta 11, Piano 1, Rome, Lazio, 00144, Italy
    Latvia	DataRep, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia
    Liechtenstein	DataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
    Lithuania	DataRep, 44A Gedimino Avenue, 01110 Vilnius, Lithuania
    Luxembourg	DataRep, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg
    Malta	DataRep, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta
    Netherlands	DataRep, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands
    Norway	DataRep, C.J. Hambros Plass 2c, Oslo, 0164, Norway
    Poland	DataRep, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland
    Portugal	DataRep, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal
    Romania	DataRep, 15 Piaţa Charles de Gaulle, nr. 1-T, Bucureşti, Sectorul 1, 011857, Romania
    Slovakia	DataRep, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia
    Slovenia	DataRep, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia
    Spain	DataRep, Calle de Manzanares 4, Madrid, 28005, Spain
    Sweden	DataRep, S:t Johannesgatan 2, 4th floor, Malmo, SE - 211 46, Sweden
    Switzerland	DataRep, Leutschenbachstrasse 95, ZURICH, 8050, Switzerland
    United Kingdom	DataRep, 107-111 Fleet Street, London, EC4A 2AB, United Kingdom

Pursuant to the California Consumer Privacy Act (the California Consumer Privacy Act of 2018 amended by the California Privacy Rights Act of 2020 (hereinafter referred to as CCPA)) and other applicable federal and state laws, we explain how we process personal information of residents in the state of California, USA. If there is any conflict between this Section and the Sections 1 'Obtaining Personal Information and Retention Period of Personal Information' to Section 7 'Cookies', this Section prevails for residents in the state of California. In this Section, "sell", "selling," "sale," or "sold,'' means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, your personal information by us to a third party for monetary or other valuable consideration, and "share", "shared," or "sharing" means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's personal information by us to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.

1. We collect and have collected in the preceding 12 months the following categories of your personal information. We process such personal information to the extent necessary for the purpose described in Section 2 'Use of Personal Information' (1) and Section 8 'Processing of Personal Data of Residents in European Economic Area and United Kingdom' (2) (ix) through (xii). We collect and have collected the following personal information directly from you.
   1. Identifiers (e.g., real name, address, unique personal identifier, online identifier, email address, log-in ID or other similar identifiers)
   2. Commercial information (e.g., histories of your use of our products and services, membership status, point balance, expiration date of credit card, whether or not you asked us to arrange a wheelchair etc., our event you visited, information contained in communication between you and us, and the contents of inquiries, requests, and comments)
   3. Internet or other electronic network activity information (e.g., browsing history, search history, Cookie and similar tracking technologies, advertisement identifier (IDFA/GAID), geolocation information, unique device ID and information regarding your interaction with our websites)
   4. Audio, electronic, visual or similar information (e.g., audition application materials and recording of your inquiries)
   5. Sensitive personal information (e.g., your account log-in ID for our websites in combination with any authorization information such as password required for access to the accounts, information on your sexual orientation, whether or not you asked us to arrange a wheelchair etc.)
2. When we collect personal information of a child under the age of 13, we will obtain a parental consent thereto in accordance with Children's Online Privacy Protection Act of 1998 and other applicable laws.
3. We will retain your personal information for the period of time to the extent necessary for the purposes described in this Section 9 (1) above or required by applicable laws.
4. You have the following legal rights set out in the CCPA.
   
   1. Right to Opt-Out of "Sale" or "Sharing": You can request to opt out of "sell" or "share" your personal information to third parties.
   2. Right to Know: You can request us to disclose your personal information that we collect, use, disclose, sell or share.
   3. Right to delete: You can request us to anonymize or delete your personal information that we collect.
   4. Right to correct: You can request us to correct outdated or inaccurate information that we maintain about you.
   5. You have a right to limit our use and disclosure of your sensitive personal information to the extent necessary to achieve certain purposes permitted under CCPA such as to provide you with our products and services.
   6. You have a right not to receive discriminatory treatment by us for the exercise of the privacy rights conferred by the CCPA.
5. For each request, we will ask you to provide sufficient information to verify your identity by collating it with information we have been retaining. For requests from an agent authorized by you, in addition to verifying your identity, we will require the authorized agent to provide us with a letter signed by you that such agent is authorized to submit requests on your behalf. In addition, we will directly confirm with you that your authorization has been given to such agent. We may reject the request from an agent who cannot verify your authorization.
   
6. We may sell or share your personal information to third parties. The following is a list of the categories of your personal information we may sell or share, or we have sold or shared in the past 12 months, and the categories of the parties to which we may sell or share, or we have sold or shared your personal information in the past 12 months. We do not knowingly sell or share the personal information of a minor.
   1. Identifiers
      To the extent necessary for the purposes described in Section 8 'Processing of Personal Data of Residents in European Economic Area and United Kingdom' (2) (xi) and (xii)
      ・Ad-tech partners
   2. Internet or other electronic network activity information
      To the extent necessary for the purposes described in Section 8 'Processing of Personal Data of Residents in European Economic Area and United Kingdom' (2) (xi) and (xii)
      ・Ad-tech partners

7. If you would like to exercise any of those rights described in this Section 9 (4) above (except inquiries regarding personal information provided in connection with our fan club, on which you need to contact us in accordance with the methods specified by the relevant fan club) or if you have any inquiries about your rights, please contact us using the following form:

   Inquiry Form

   For inquiries about personal information provided in connection with our fan club, please contact us in accordance with the methods specified by the relevant fan club.

Pursuant to the Personal Information Protection Law of the People's Republic of China（个人信息保护法、hereinafter referred to as PIPL) and other related applicable laws (collectively referred to as PIPL etc.), we explain how we process personal information of residents in the People Republic of China. If there is any conflict between this Section and Sections 1 'Obtaining Personal Information and Retention Period of Personal Information' to 7 'Cookies', this Section prevails for residents in the People's Republic of China.

1. We are the personal information handler as defined in the PIPL for the personal information in this Privacy Policy.
2. Pursuant to PIPL, we process your personal information including the categories of personal information described in Section 1 'Obtaining Personal Information and Retention Period of Personal Information' (1) (i) to (v) to the extent necessary for the following purposes by means of processing.

   Purposes

   (i) To provide you with our products and services
   (ii)To provide you with the information related to our products and services
   (iii)To provide, analyze, improve and develop our products and services
   (iv)To manage customers
   (v) To respond to, investigate and answer to your inquiries
   (vi) To exercise our rights or perform our obligations under the contracts with you or applicable laws and handle any residual matters after the termination of contracts with you
   (vii) In addition to those listed above, to ensure the proper and smooth provision of our products and services with you
   (viii) To comply with legal obligations or requirements, to resolve disputes (including the cases where we act as an intermediary to the extent reasonably required under the social norms to redress or recover your damages in connection with a dispute between you and a third party) and exercise our legal rights
   (ix) To maintain and update functionality of our services
   (x) To analyze your usage of our services
   (xi)To conduct campaigns and deliver advertisements including to provide behavioral advertising
   (xii) To display personalized contents on our services

   Means of Processing

   We process your personal information in the manner described in Section 2 'Use of Personal Information' (1).

3. When we collect personal information of a child under the age of 14 in connection with the provision of our online services including those on websites and mobile applications, we will take appropriate measures such as obtaining a parental consent in accordance with the PIPL.
4. When we collect sensitive personal information defined in the PIPL, we will take appropriate measures such as obtaining your (or your parental) explicit consent thereto in accordance with the PIPL. We process your sensitive personal information outlined below.

   Sensitive Personal Information We Process

   Information defied as Sensitive Personal Information under PIPL among information described Section 1 'Obtaining Personal Information and Retention Period of Personal Information' (1)

   Necessity of Processing

   To achieve the purposes described in this Section 10 (2)

   Impact on Your Rights and Interests

   Breach of privacy, misuse of information, online safety, excessive use of and dependency to our services

5. We will retain your personal information for the period of time to the extent necessary for the purposes described in this Section 10 (2) above or required by applicable laws.
6. We may disclose the following categories of your personal information to the extent necessary for the purposes described in this Section 10 (2) above to the following recipients.
   1. Our service providers
   2. Government agencies, etc. to which we are required to disclose your personal information under the applicable laws
   
   Where such recipients are "entrusted partners" in the meaning of the PIPL, we make sure that such entrusted partners have in place appropriate data protection measures by virtue of data processing contracts executed by such "entrusted partners" and us in compliance with the PIPL.
7. When we provide another entity outside the territory of the People's Republic of China with your personal information to the extent necessary for the purposes described in this Section 10 (2) above (including joint use and cases where the personal information is provided through entrustment with transfer outside the territory of the People's Republic of China.), we will obtain your separate consent pursuant to the PIPL etc.

   Countries

   Japan

   Names of Recipients

   AMUSE INC.

   Contacts

   Listed in this Section 10 (10) below

   Purposes

   Listed in this Section 10 (2) above

   Means of Processing

   Listed in this Section 10 (2) above

   Categories of Personal Information

   Personal information including the categories of personal information listed in Section 1. 'Obtaining Personal Information and Retention Period of Personal Information'(1) (i) to (v)

8. In addition to the rights described in Section 5 'Notice of Purpose of Use and Rights Held by Customers With Respect to Personal Information (Disclosure, Corrections, Additions and Deletions, Suspension of Use, Removal, and Suspension of Provision to Third Parties)', you have the following legal rights under the PIPL. Where a legal or regulatory retention period has not expired or it is technically difficult to delete personal information, we will cease processing personal information, provided that we may retain such information and implement the necessary security measures for such information.
   1. Right to withdraw your consent：You have a right to withdraw your consent at any time;
   2. Where a decision is made through automated decision making via information system, which may have a significant impact on your rights and interests, the right to request us for explanation and refuse us for making such decision;
   3. Right to be informed, to make a decision on our processing your personal information, and to restrict or refuse such processing;
   4. Right to access to and duplicate your personal information;
   5. Right to rectify or supplement your personal information if incorrect or incomplete;
   6. The right to erase your personal information in certain circumstances outlined below:
      (a) The purposes of processing have been achieved or cannot be achieved, or such information is no longer necessary for achieving the purposes of processing;
      (b) We cease to provide with our products and services, or the retention period has expired;
      (c) You withdraw your consent;
      (d) We violate laws, administrative regulations, or agreements on processing your personal information; or
      (e) Other circumstances prescribed by laws and administrative regulations.
   7. Right to request us to interpret and explain this Privacy Policy.
9. For each request, we will ask you to present documents to verify the identity of you or your agent such as identification documents (including power of attorney, an authorization certificate, etc. proving that such agent has the authority to exercise rights on your behalf) or information that you have registered with us.
10. If you would like to exercise any of these rights described in this Section 10 (8) above, or if you have any inquiries about your rights (excluding requests and inquiries about personal information provided in connection with the fan club we operate), please contact us by using the contact form at the end of this Privacy Policy.

The Company will work to appropriately respond to customer needs, advances in information technology, and other changes in the social environment regarding the handling of personal information and specific personal information and it will endeavor to make improvements by reviewing this Privacy Policy and other rules and regulations in a timely and appropriate manner as necessary.

Please contact the Company if you have any inquiries or complaints regarding personal information (only regarding personal information). With respect to personal information provided in connection with fan club services operated by the Company, please make inquiries in the manner indicated for the relevant fan club.

Click here for Inquiries and Complaints Regarding Personal Information (Limited to Those Related to Personal Information)